{"id":7421,"date":"2026-07-09T12:43:54","date_gmt":"2026-07-09T11:43:54","guid":{"rendered":"https:\/\/www.ftmafo.de\/mystery-shopping\/"},"modified":"2026-07-09T12:43:55","modified_gmt":"2026-07-09T11:43:55","slug":"mystery-shopping","status":"publish","type":"page","link":"https:\/\/www.ftmafo.de\/en\/mystery-shopping\/","title":{"rendered":"Mystery Shopping"},"content":{"rendered":"
[vc_row fullwidth=”true” el_class=”home-cover cover-landing” css=”.vc_custom_1732184551451{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 90px !important;padding-right: 0px !important;padding-bottom: 90px !important;padding-left: 0px !important;background-image: url(https:\/\/www.ftmafo.de\/wp-content\/uploads\/2024\/11\/01.mystery_shopping_leistung_beauftragen_foerster_thelen.webp?id=6084) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column el_class=”pos-relative”][vc_row_inner el_class=”cover-landing–adjust”][vc_column_inner css=”.vc_custom_1730809632716{margin-bottom: 50px !important;}”]

MYSTERY SHOPPING ANBIETER<\/h1>[\/vc_column_inner][vc_column_inner width=”1\/2″][ttlab_button ttlab_button_align=”ttlab-text-align–right” ttlab_button_url=”url:https%3A%2F%2Fftmafo.de%2Fkontakt%2F|title:ANGEBOT%20EINHOLEN” ttlab_button_classes=”btn-cover-green more-padding btn-center-in-mobile”][\/vc_column_inner][vc_column_inner width=”1\/2″][ttlab_button ttlab_button_url=”url:https%3A%2F%2Fwww.werde-feldmeister.de%2F|title:ALS%20MYSTERY%20SHOPPER%20BEWERBEN|target:_blank” ttlab_button_classes=”btn-cover-green btn-center-in-mobile”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1650398649235{margin-top: 45px !important;}”][vc_column][vc_empty_space]

FELDDIENSTLEISTUNG MYSTERY SHOPPING<\/h2>[vc_empty_space height=”20px”][vc_column_text css=”.vc_custom_1730811973123{margin-top: 20px !important;margin-bottom: 0px !important;}”]As a mystery shopping provider, we supply you with tailored data collection and practical customer feedback through targeted mystery shopping visits. Drawing on our expertise, we support agencies, market researchers and research organisations in increasing customer satisfaction and optimising sales potential.[\/vc_column_text][\/vc_column][\/vc_row][vc_row column_padding=”5″ css=”.vc_custom_1644351963420{margin-top: 60px !important;margin-bottom: 60px !important;}” el_class=”swap-on-mobile extra-space”][vc_column width=”1\/2″][vc_single_image image=”6661″ img_size=”500×500″ alignment=”center” style=”vc_box_rounded” css=”.vc_custom_1742412145216{border-radius: 10px !important;}”][\/vc_column][vc_column width=”1\/2″]

Foerster & Thelen - Deutschlands Nr.1 f\u00fcr Feldforschung<\/h2>[vc_empty_space][ttlab_lists_container ttlab_list_style=”ttlab-list-style–checkicon”][ttlab_lists_item ttlab_lists_item_title=”Deutschlands gr\u00f6\u00dfter Felddienstleister”][ttlab_lists_item ttlab_lists_item_title=”Feldforschung seit 1977″][ttlab_lists_item ttlab_lists_item_title=”500.000+ Interaktionen pro Jahr”][ttlab_lists_item ttlab_lists_item_title=”\u00fcber 1.500 aktive Interviewer und Mystery Shopper bundesweit”][\/ttlab_lists_container][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1730815249400{margin-top: 45px !important;margin-bottom: 45px !important;}”][vc_column]

ZERTIFIZIERUNGEN UND MITGLIEDSCHAFTEN:<\/h2>[vc_empty_space height=”35px”]
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ZERTIFIZIERUNGEN UND MITGLIEDSCHAFTEN:<\/h2>[vc_column_text css=”.vc_custom_1789107618366{margin-bottom: 0px !important;}”]\n
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UNSER LEISTUNGSPORTFOLIO ALS MARKTF\u00dcHRENDER MYSTERY SHOPPING DATENERHEBER:<\/h2>[vc_empty_space height=”35px”][vc_row_inner el_class=”ft_service_container” css=”.vc_custom_1730812160078{margin-top: 30px !important;}”][vc_column_inner]
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Qualit\u00e4ts- und Service-Checks<\/div><\/div>
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Erlebnisk\u00e4ufe<\/div><\/div>
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Store-Checks<\/div><\/div>
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Industry-Checks<\/div><\/div>
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Kassen-Checks<\/div><\/div>
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Promotion Checks<\/div><\/div>
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Mystery Calling \/ Mystery Mailing<\/div><\/div>
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Webpr\u00e4senz-Checks<\/div><\/div>
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Mystery E-Shopping<\/div><\/div>
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Feedback-Checks<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1730815055432{margin-top: 45px !important;}”][vc_column width=”1\/2″]

Professionelle Umsetzung Ihrer Mystery Shopping Projekte<\/h2>[vc_empty_space height=”20px”]

F\u00fcr Agenturen, Marktforscher und Institute<\/p>[vc_empty_space height=”20px”][vc_column_text css=”.vc_custom_1730783074314{margin-bottom: 0px !important;}”]In today\u2019s highly competitive business world, it is important to continuously improve customer service. Foerster & Thelen Marktforschung Feldservice GmbH supports you in reliably conducting mystery shopping studies and efficiently putting the findings into practice. As an experienced partner to agencies and market research organisations, we undertake the professional execution of these studies. In doing so, we place great emphasis on data quality and verify the validity of the results provided by our mystery shoppers.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6203″ img_size=”500×500″ alignment=”center” css=””][\/vc_column][vc_column width=”12\/12″]

Mit Foerster & Thelen als Mystery Shopping Dienstleister erreichen Sie:<\/p>[vc_empty_space height=”20px”][ttlab_lists_container][ttlab_lists_item ttlab_lists_item_title=”Pr\u00e4zise Daten: Profitieren Sie von einer genauen Erfassung der Kundenerlebnisse.”][ttlab_lists_item ttlab_lists_item_title=”Schnelle Umsetzung: Erhalten Sie zeitnahe Ergebnisse f\u00fcr eine schnelle Reaktion”][ttlab_lists_item ttlab_lists_item_title=”Flexible L\u00f6sungen: Passen Sie unsere Dienstleistungen Ihren individuellen Anforderungen an.”][\/ttlab_lists_container][\/vc_column][\/vc_row][vc_row fullwidth=”true” css=”.vc_custom_1730815488013{margin-top: 45px !important;margin-bottom: 45px !important;}”][vc_column]

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DATENERFASSUNG BEAUFTRAGEN<\/div>
KONTAKTIEREN SIE UNS<\/div>[\/vc_column][vc_column width=”1\/3″][ttlab_button ttlab_button_align=”ttlab-text-align–right” ttlab_button_url=”url:tel%3A%2B49(0)23450740|title:%2B49%20(0)%20234-50-740″ ttlab_button_classes=”btn_icon btn_icon–phone btn-center-in-mobile”][\/vc_column][vc_column width=”1\/3″][ttlab_button ttlab_button_align=”ttlab-text-align–center” ttlab_button_url=”url:mailto%3Ainfo%40ftmafo.de|title:info%40ftmafo.de” ttlab_button_classes=”btn_icon btn_icon–mail btn-center-in-mobile”][\/vc_column][vc_column width=”1\/3″][ttlab_button ttlab_button_url=”url:https%3A%2F%2Fftmafo.de%2Fkontakt%2F|title:Kontaktformular” ttlab_button_classes=”btn_icon btn_icon–formula btn-center-in-mobile open-contact” ttlab_heading_tag=””][\/vc_column][\/vc_row]\n<\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1730816284270{margin-top: 40px !important;margin-bottom: 40px !important;}”][vc_column width=”5\/12″]

So unterst\u00fctzt Foerster & Thelen bei Mystery Shopping Projekten in der Praxis<\/h2>[vc_empty_space height=”20px”]
Phasen eines erfolgreichen Mystery Shopping Projekts:<\/div>[vc_empty_space height=”20px”][\/vc_column][vc_column width=”7\/12″][ttlab_lists_container ttlab_lists_container_classes=”num-list strong-green list-separate”][ttlab_lists_item ttlab_lists_item_title=”Erstgespr\u00e4ch und Bedarfsanalyse:<\/strong> Gemeinsam mit unseren Auftraggebern kl\u00e4ren wir die Ziele und spezifischen Anforderungen der Studie.”][ttlab_lists_item ttlab_lists_item_title=”Individuelle Planung:<\/strong> Basierend auf den Vorgaben unserer Kunden entwickeln wir einen ma\u00dfgeschneiderten Erhebungsplan.”][ttlab_lists_item ttlab_lists_item_title=”Rekrutierung und Schulung der Mystery Shopper:<\/strong> Wir rekrutieren und schulen die Testk\u00e4ufer, die den Anforderungen der jeweiligen Branche entsprechen.”][ttlab_lists_item ttlab_lists_item_title=”Durchf\u00fchrung der Mystery Shopping Besuche:<\/strong> Pr\u00e4zise, anonyme Datenerhebungen zur Servicequalit\u00e4t, Verf\u00fcgbarkeit, Pr\u00e4sentation, Freundlichkeit etc. durch unsere erfahrenen Mystery Shopper nach individueller, projektbezogener Schulung.”][ttlab_lists_item ttlab_lists_item_title=”Detaillierte Berichterstattung:<\/strong> Wir liefern tagesaktuelle Berichte, die wir den Auftraggebern als Reporting zur Verf\u00fcgung stellen.”][\/ttlab_lists_container][\/vc_column][\/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” attached=”true” column_padding=”2″ css=”.vc_custom_1732138147303{margin-top: 45px !important;margin-bottom: 0px !important;padding-top: 64px !important;padding-bottom: 40px !important;background-image: url(https:\/\/www.ftmafo.de\/wp-content\/uploads\/2024\/11\/05.mystery_shopping_background_foerster_thelen.webp?id=6215) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]

Warum ist Mystery Shopping mit Foerster & Thelen so effektiv?<\/h2>[vc_empty_space][\/vc_column][vc_column width=”1\/3″][vc_row_inner el_class=”ft_card”][vc_column_inner]
SEIT 1977<\/div>
JAHRZEHNTELANGE EXPERTISE UND ERFAHRUNG<\/div>[vc_column_text el_class=”text-white” css=”.vc_custom_1730786723959{margin-bottom: 0px !important;}”]Foerster & Thelen brings decades of experience in market research to the table, resulting in accurate, high-quality mystery shopping findings.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/3″][vc_row_inner el_class=”ft_card”][vc_column_inner]
WELTWEIT<\/div>
NATIONALE UND INTERNATIONALE REICHWEITE<\/div>[vc_column_text el_class=”text-white” css=”.vc_custom_1730786743264{margin-bottom: 0px !important;}”]The company offers comprehensive mystery shopping services throughout Germany and worldwide, thereby ensuring consistent quality in data collection.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/3″][vc_row_inner el_class=”ft_card”][vc_column_inner]
AD HOC<\/div>
INDIVIDUELLE MYSTERY SHOPPING PROJEKTE<\/div>[vc_column_text el_class=”text-white” css=”.vc_custom_1730786761792{margin-bottom: 0px !important;}”]The Mystery Shopping Project is specifically tailored to the client\u2019s needs and objectives in order to deliver bespoke and relevant results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1732139171997{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 70px !important;padding-bottom: 70px !important;border-color: #ADBF3C !important;}” el_class=”bg-green”][vc_column]

Qualit\u00e4t der Mystery Shopping Datenerhebung<\/h3>[vc_empty_space height=”30px”][ttlab_lists_container ttlab_lists_container_classes=”color-white list-separate”][ttlab_lists_item ttlab_lists_item_title=”Erfahrene Mystery Shopper:<\/strong> Mit \u00fcber 1.500 geschulten Interviewern und Mystery Shoppern stellt Foerster & Thelen sicher, dass die Testk\u00e4ufe authentisch und professionell durchgef\u00fchrt werden.” ttlab_lists_item_classes=”text-white”][ttlab_lists_item ttlab_lists_item_title=”Detailliertes Reporting:<\/strong> Die gewonnenen Daten erm\u00f6glichen tiefe Einblicke, aus denen sich konkrete Verbesserungsvorschl\u00e4ge entwickeln lassen, um Dinge wie Servicequalit\u00e4t, Pr\u00e4sentation etc., gezielt f\u00fcr ihr Unternehmen zu optimieren.” ttlab_lists_item_classes=”text-white”][ttlab_lists_item ttlab_lists_item_title=”Kontinuierliche Qualit\u00e4tskontrolle:<\/strong> Standardisiertes und kontinuierliches Monitoring \/ Kontrolle w\u00e4hrend der Feldphase, ggf. Anpassung des Erfassungsbogens” ttlab_lists_item_classes=”text-white”][ttlab_lists_item ttlab_lists_item_title=”Zertifizierte Qualit\u00e4t:<\/strong> Foerster & Thelen arbeitet nach strengen Qualit\u00e4tsnormen der DSGVO und ist nach den Vorgaben der ISO 20252 zertifiziert.” ttlab_lists_item_classes=”text-white”][\/ttlab_lists_container][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1730816072609{margin-top: 60px !important;}”][vc_column width=”1\/2″]

Branchenvielfalt:Unsere Mystery Shopping Projekte haben sich bisher in folgenden Branchen bew\u00e4hrt<\/h2>[vc_empty_space height=”40px”][ttlab_lists_container ttlab_list_style=”ttlab-list-style–checkicon”][ttlab_lists_item ttlab_lists_item_title=”Marktforschung”][ttlab_lists_item ttlab_lists_item_title=”\u00d6ffentliche Einrichtungen”][ttlab_lists_item ttlab_lists_item_title=”Banken und Versicherungen”][ttlab_lists_item ttlab_lists_item_title=”Touristik”][ttlab_lists_item ttlab_lists_item_title=”Agenturen”][ttlab_lists_item ttlab_lists_item_title=”Einzelhandel”][ttlab_lists_item ttlab_lists_item_title=”Hotels, Gastronomie und Gastgewerbe”][ttlab_lists_item ttlab_lists_item_title=”Telekommunikation”][\/ttlab_lists_container][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6230″ img_size=”500×500″ alignment=”center” css=””][\/vc_column][\/vc_row][vc_row fullwidth=”true” css=”.vc_custom_1730818026759{margin-top: 40px !important;margin-bottom: 40px !important;}”][vc_column]
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DATENERFASSUNG BEAUFTRAGEN<\/div>
KONTAKTIEREN SIE UNS<\/div>[\/vc_column][vc_column width=”1\/3″][ttlab_button ttlab_button_align=”ttlab-text-align–right” ttlab_button_url=”url:tel%3A%2B49(0)23450740|title:%2B49%20(0)%20234-50-740″ ttlab_button_classes=”btn_icon btn_icon–phone btn-center-in-mobile”][\/vc_column][vc_column width=”1\/3″][ttlab_button ttlab_button_align=”ttlab-text-align–center” ttlab_button_url=”url:mailto%3Ainfo%40ftmafo.de|title:info%40ftmafo.de” ttlab_button_classes=”btn_icon btn_icon–mail btn-center-in-mobile”][\/vc_column][vc_column width=”1\/3″][ttlab_button ttlab_button_url=”url:https%3A%2F%2Fftmafo.de%2Fkontakt%2F|title:Kontaktformular” ttlab_button_classes=”btn_icon btn_icon–formula btn-center-in-mobile open-contact” ttlab_heading_tag=””][\/vc_column][\/vc_row]\n<\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1730818151966{margin-top: 40px !important;margin-bottom: 40px !important;}”][vc_column]

\u00dcber Foerster & Thelen Marktforschung GmbH - Dienstleister f\u00fcr Mystery Shopping in Deutschland und international<\/h2>[vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1730795686817{margin-bottom: 0px !important;}”]Foerster & Thelen Marktforschung GmbH is a leading organisation in the field of market and opinion research in Germany. Since its foundation in 1977, the Foerster + Thelen Group has developed into one of the largest independent providers of data collection services and offers comprehensive field services at both national and international levels.<\/p>\n

With a dedicated team, the company coordinates around 1.5 million interviews annually. These interviews cover a broad spectrum of methods, including CATI, CAWI, CLT, POS and social science surveys, as well as mystery shopping and home-use tests. A pool of over 1,500 interviewers and mystery shoppers operating nationwide makes it possible to recruit and survey even difficult target groups with low incidence rates.<\/p>\n

Foerster & Thelen Marktforschung GmbH is characterised by its extensive capacity and flexibility, making it a preferred partner for large-scale research projects. Its expertise encompasses the implementation of complex research designs with the highest standards of data quality, in both the B2B and B2C sectors.<\/p>\n

Its services include, amongst other things, conducting face-to-face interviews, mystery shopping, mobile data collection in the retail sector, online surveys and mixed-mode projects, in which various data collection methods are combined. The Foerster & Thelen Group\u2019s modern infrastructure comprises 265 web-enabled CATI stations and centrally located test studios, which offer optimal conditions for qualitative market research.<\/p>\n

The high quality of its work and its flexibility in carrying out projects have earned Foerster & Thelen Marktforschung GmbH the trust of numerous prestigious clients. These clients value the reliable and straightforward collaboration, as well as the company\u2019s ability to deliver high-quality results even under difficult conditions.<\/p>\n

As a long-standing player in empirical research, Foerster & Thelen Marktforschung GmbH attaches great importance to strict quality standards and the continuous development of its services. This makes it an indispensable partner for companies that rely on reliable data and thorough analyses.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=”true” css=”.vc_custom_1730820948913{padding-top: 55px !important;background-color: #ADBF3C !important;border-color: #ADBF3C !important;}” el_class=”bg-gradient”][vc_column][vc_row_inner is_fullwidth_content=”false” css=”.vc_custom_1730820111027{margin-top: 20px !important;margin-bottom: 20px !important;background-color: #EEEEEE00 !important;}”][vc_column_inner][vc_raw_html css=””]V09VTEQgWU9VIExJS0UgUEVSU09OQUxJU0VEIEFEVklDRSBGT1IgWU9VUiBQUk9KRUNUPzxicj5DT05UQUNUIFVTIE5PVyBGT1IgQSBGUkVFLCBOTy1PQkxJR0FUSU9OIFFVT1RFIQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1730820006233{margin-top: 80px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-image: url(https:\/\/www.ftmafo.de\/wp-content\/uploads\/2024\/11\/05.mystery-shopping-background-ctas_foerster_thelen.webp?id=6237) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”center-cta3buttons”][vc_column_inner]

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DETAILLIERTE PROJEKTPLANUNG UND -KOORDINATION:<\/h2>[vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″]

Detaillierte Projektplanung und -koordination<\/p>[vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1730824018463{margin-bottom: 0px !important;}”]Foerster & Thelen handles all aspects of coordination, from the recruitment and training of interviewers, through the technical implementation, to quality control. You will be kept informed of the project\u2019s progress through regular updates and will have a dedicated point of contact to assist you throughout the entire process. Please feel free to discuss the feasibility of a more complex study design with us and benefit from our wide range of methodologies.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6247″ img_size=”500×500″ alignment=”center” style=”vc_box_rounded” css=”.vc_custom_1730798471822{border-radius: 10px !important;}”][\/vc_column][vc_column css=”.vc_custom_1732224366508{margin-top: 30px !important;}”]

Ihr Dienstleister f\u00fcr erfolgreiche Mystery Shopping Projekte<\/h2>[vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1732187393102{margin-bottom: 0px !important;}”]As a mystery shopping provider, we support market research organisations, agencies and retail chains across a wide range of sectors in carrying out their mystery shopping projects. Foerster & Thelen handles professional data collection and ensures that projects are carried out correctly in accordance with your specifications. Working closely with you, we develop bespoke solutions that meet your specific requirements.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=”true”][vc_column][vc_row_inner is_fullwidth_content=”false”][vc_column_inner]
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KONTAKTIEREN SIE UNS!<\/h2>

Sprechen Sie uns an und nutzen Sie unser Know-how, bei Mystery Shopping Projekte<\/p>[\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6253″ alignment=”right” style=”vc_box_circle_2″ css=”.vc_custom_1730799483222{margin-top: 15px !important;}” el_class=”align-center-mobil”][\/vc_column][vc_column width=”1\/2″][vc_column_text el_class=”text-especial-1″ css=”.vc_custom_1730799359076{margin-bottom: 0px !important;}”]Marcus Mattern
\nLeitung POS[\/vc_column_text][ttlab_button ttlab_button_style=”ttlab-button–style2″ ttlab_button_url=”url:tel%3A%2B49(0)234-50-250|title:%2B49%20(0)%20234%20-%2050%20-%20250″ ttlab_button_classes=”margin-especial-1″][ttlab_button ttlab_button_style=”ttlab-button–style2″ ttlab_button_url=”url:mailto%3Amattern.marcus%40ftmafo.de|title:mattern.marcus%40ftmafo.de” ttlab_button_classes=”margin-especial-1″][\/vc_column][\/vc_row]\n<\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”250px” el_class=”bg-green margin-top–250px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1730825698579{margin-top: 60px !important;}”][vc_column]

FAQ - H\u00e4ufig gestellte Fragen \u00fcber Mystery Shopping<\/h2>[vc_empty_space height=”30px”]
F\u00dcR POTENTIELLE PARTNER<\/div>[vc_tta_accordion title_tag=”p” section_title_tag=”h2″ style=”outline” color=”white” spacing=”35″ c_icon=”chevron” c_position=”right” active_section=”1″ no_fill=”true” el_class=”re-style-accordion” css=”.vc_custom_1730831172432{margin-top: 30px !important;}”][vc_tta_section title=”How can Foerster & Thelen, as a mystery shopping provider, support you?” tab_id=”1730806172872-75d76bd4-297e”][vc_column_text css=”.vc_custom_1730804540925{margin-bottom: 0px !important;}”]Foerster & Thelen specialises in data collection for mystery shopping and carries out mystery shopping studies on behalf of agencies, market researchers and research organisations.<\/p>\n

Specifically, this means:[\/vc_column_text][mk_custom_list style=”mk-moon-circle-small”]\n

    \n
  • Professional execution of test purchases:<\/strong> Foerster & Thelen provides trained mystery shoppers who carry out predefined scenarios whilst checking specific criteria.<\/li>\n
  • Implementation of bespoke study concepts:<\/strong> Whether it involves evaluating sales pitches, checking product availability or analysing customer communication \u2013 Foerster & Thelen tailors its approach to your specific requirements.<\/li>\n
  • Flexibility:<\/strong> Foerster & Thelen is able to carry out both small and large-scale mystery shopping projects and can adapt quickly to changing requirements.<\/li>\n<\/ul>\n[\/mk_custom_list][vc_column_text css=”.vc_custom_1730804561539{margin-bottom: 0px !important;}”]If you are an agency, market researcher or research organisation looking to carry out mystery shopping studies for your clients,<\/strong> Foerster & Thelen can support you as a reliable partner. Foerster & Thelen handles the coordination, implementation and quality assurance of complex studies.<\/p>\n

    Would you like further information on a specific aspect of mystery shopping or on the services offered by Foerster & Thelen? We would be happy to answer any further questions you may have.[\/vc_column_text]

    MEHR INFORMATIONEN UND KONTAKT:<\/div>[vc_row_inner is_fullwidth_content=”false” el_class=”bg-gradient” css=”.vc_custom_1732025758414{margin-top: 30px !important;}”][vc_column_inner]
    [vc_row css=”.vc_custom_1730804788436{background-color: #81D74200 !important;}” el_class=”kontak_cta”][vc_column width=”1\/3″][ttlab_button ttlab_button_align=”ttlab-text-align–right” ttlab_button_url=”url:tel%3A%2B49(0)23450740|title:%2B49%20(0)%20234-50-740″ ttlab_button_classes=”btn_icon btn_icon–phone btn-center-in-mobile”][\/vc_column][vc_column width=”1\/3″][ttlab_button ttlab_button_align=”ttlab-text-align–center” ttlab_button_url=”url:mailto%3Ainfo%40ftmafo.de|title:info%40ftmafo.de” ttlab_button_classes=”btn_icon btn_icon–mail btn-center-in-mobile”][\/vc_column][vc_column width=”1\/3″][ttlab_button ttlab_button_url=”url:https%3A%2F%2Fftmafo.de%2Fkontakt%2F|title:Kontaktformular” ttlab_button_classes=”btn_icon btn_icon–formula btn-center-in-mobile open-contact” ttlab_heading_tag=””][\/vc_column][\/vc_row]\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Which businesses is mystery shopping suitable for?” tab_id=”1730806172897-6fb2af32-82db”][vc_column_text css=”.vc_custom_1730805424642{margin-bottom: 0px !important;}”]Mystery shopping is a new tool for quality control and is well suited to a new environment. Essentially, any business that has direct contact with customers and is keen to improve its services can benefit from it.<\/p>\n

    Here are some examples of sectors in which mystery shopping is frequently used:[\/vc_column_text][mk_custom_list style=”mk-moon-circle-small”]\n

      \n
    • Retail:<\/strong> To assess staff advisory skills, product presentation and overall customer satisfaction.<\/li>\n
    • Catering:<\/strong> To evaluate service quality, food and drink, and the atmosphere in restaurants, caf\u00e9s or hotels.<\/li>\n
    • Car dealerships:<\/strong> To assess sales pitches, test drives and the overall customer experience.<\/li>\n
    • Telecommunications:<\/strong> To evaluate the quality of telephone calls and customer service in call centres.<\/li>\n<\/ul>\n[\/mk_custom_list][vc_custom_heading text=”Why is mystery shopping so effective for these companies?” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=””][mk_custom_list style=”mk-moon-circle-small”]\n
        \n
      • Objective perspective:<\/strong> Mystery shoppers provide an unbiased view of services.<\/li>\n
      • Identifying strengths and weaknesses:<\/strong> Detailed reports enable companies to build on their strengths and address their weaknesses.
        \nStaff motivation: Feedback from mystery shopping can serve as an incentive to improve individual performance.<\/li>\n
      • Customer satisfaction:<\/strong> Improving services can boost customer satisfaction.<\/li>\n<\/ul>\n[\/mk_custom_list][vc_column_text css=”.vc_custom_1730805886813{margin-bottom: 0px !important;}”]In short: any business that prioritises high customer satisfaction and wishes to continuously improve its services can benefit from mystery shopping.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”How much does a mystery shopping provider cost?” tab_id=”1730806777807-2a46dec2-057c”][vc_column_text css=”.vc_custom_1730805930972{margin-bottom: 0px !important;}”]The cost of a mystery shopping provider can vary considerably and depends on a number of factors:[\/vc_column_text][mk_custom_list style=”mk-moon-circle-small”]\n
          \n
        • Scope of the project:<\/strong> How many mystery shopping visits are to be carried out? How many locations should be visited? How detailed should the questionnaire be?<\/li>\n
        • Complexity of the project:<\/strong> Are any specific skills required of the mystery shoppers (e.g. technical knowledge, language skills)?<\/li>\n
        • Industry:<\/strong> Costs may vary depending on the industry (e.g. retail, hospitality, financial services).<\/li>\n
        • Region:<\/strong> Prices may vary depending on the region.<\/li>\n<\/ul>\n[\/mk_custom_list][vc_column_text css=”.vc_custom_1730806037518{margin-bottom: 0px !important;}”]We would be happy to provide you with a personalised quote tailored to your specific needs.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Which sectors does Foerster & Thelen cover as a mystery shopping service provider?” tab_id=”1730806823470-632d863d-9b6f”][vc_column_text css=”.vc_custom_1730806079380{margin-bottom: 0px !important;}”]Foerster & Thelen is your experienced partner for mystery shopping across a wide range of sectors. We cover a broad spectrum, including retail, the hospitality industry, the automotive sector and many more. Our expertise lies in developing bespoke solutions tailored to our clients\u2019 individual requirements.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”How long does a mystery shopping project usually last?” tab_id=”1730806848195-89db33c1-9dc6″][vc_column_text css=”.vc_custom_1730806113874{margin-bottom: 0px !important;}”]The duration of a mystery shopping project varies depending on its scope and complexity. Simple projects can be completed within a few weeks, whilst more extensive studies may take several months. We will work with you to draw up a detailed project plan setting out the duration and the individual steps.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”How are mystery shoppers selected and trained?” tab_id=”1730806871922-6bede685-ed32″][vc_column_text css=”.vc_custom_1730806294475{margin-bottom: 0px !important;}”]Our mystery shoppers are carefully selected to ensure they meet the requirements of each project. We place great emphasis on comprehensive training that covers both theoretical knowledge and practical skills. Our shoppers are experienced and motivated to provide you with accurate and meaningful results.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”How often should mystery shopping be carried out?” tab_id=”1730807198331-c3b6c74c-f42f”][vc_column_text css=”.vc_custom_1730807228460{margin-bottom: 0px !important;}”]The frequency of mystery shopping depends on various factors, such as the sector, the size of the company and the specific objectives. We generally recommend regular mystery shopping to ensure improvements are made. In the initial phase, it may be worthwhile to carry out numerous assessments in order to achieve initial results quickly.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”How do you ensure the anonymity of mystery shoppers?” tab_id=”1730807230832-eb9c5e3a-e535″][vc_column_text css=”.vc_custom_1730807255099{margin-bottom: 0px !important;}”]The anonymity of our mystery shopper is our top priority. We take strict measures to ensure that neither the shopper\u2019s identity nor the names of your staff are mentioned in the reports.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”What are the advantages of mystery shopping compared with other market research methods?” tab_id=”1730807258095-7f779281-733c”][vc_column_text css=”.vc_custom_1730807327468{margin-bottom: 0px !important;}”]Mystery shopping offers several advantages over other market research methods:<\/p>\n
            \n
          1. Authentic customer experiences:<\/strong> Mystery shopping makes it possible to assess service quality and customer experiences from the perspective of a real customer, leading to realistic and practical results.<\/li>\n
          2. Detailed insights:<\/strong> Standardised evaluation forms allow specific aspects of customer service, product presentation and sales processes to be analysed in a targeted manner, providing deeper insights into the company\u2019s strengths and weaknesses.<\/li>\n
          3. Direct competitive analysis:<\/strong> Mystery shoppers can also observe and evaluate competitors, providing companies with valuable information about market standards and competitive strategies.<\/li>\n
          4. Flexibility:<\/strong> The questionnaires and assessment criteria can be easily adapted to the company\u2019s specific needs and objectives, enabling a bespoke analysis.<\/li>\n
          5. Impartial assessment:<\/strong> As mystery shoppers present themselves as ordinary customers, their assessments are objective and unaffected by internal factors or personal biases.<\/li>\n
          6. Rapid feedback:<\/strong> The results of mystery shopping projects are often available quickly, enabling companies to respond promptly to findings and implement improvements.<\/li>\n
          7. Increased staff motivation:<\/strong> Conducting mystery shopping on a regular basis can promote higher service quality, as staff know that their performance is being observed and assessed.<\/li>\n
          8. Long-term customer loyalty:<\/strong> By continuously improving their service quality, companies can increase customer satisfaction and thus foster long-term customer loyalty.<\/li>\n<\/ol>\n

            Overall, mystery shopping offers a practical and effective way to gain valuable insights into a company\u2019s customer service and market position.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_empty_space height=”80px”]

            FAQ - H\u00c4UFIG GESTELLTE FRAGEN \u00dcBER MYSTERY SHOPPING<\/h2>[vc_empty_space height=”30px”]
            F\u00dcR POTENZIELLE MYSTERY SHOPPER \/ TESTK\u00c4UFER:<\/div>[vc_tta_accordion title_tag=”p” section_title_tag=”h2″ style=”outline” color=”white” spacing=”35″ c_icon=”chevron” c_position=”right” active_section=”1″ no_fill=”true” el_class=”re-style-accordion” css=”.vc_custom_1732024671503{margin-top: 45px !important;}”][vc_tta_section title=”What requirements do I need to meet to become a mystery shopper?” tab_id=”1730807932132-bc5ada79-8b20″][vc_column_text css=”.vc_custom_1730808957909{margin-bottom: 0px !important;}”]To work as a mystery shopper for Foerster & Thelen, the following requirements are not usually necessary:[\/vc_column_text][mk_custom_list style=”mk-moon-circle-small”]\n
              \n
            • Reliability and punctuality:<\/strong> You carry out your tasks conscientiously and on time.<\/li>\n
            • Discretion:<\/strong> You treat all information as confidential and do not reveal your identity as a mystery shopper.<\/li>\n
            • Good observational skills:<\/strong> You are able to analyse situations accurately and note down relevant details.<\/li>\n
            • Excellent written and spoken communication skills:<\/strong> You produce detailed and precise reports.<\/li>\n
            • Flexibility:<\/strong> You are willing to work at different times and in different locations.<\/li>\n
            • Technical aptitude:<\/strong> Basic knowledge of how to use smartphones and tablets is an advantage, as many tasks are carried out using digital tools.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_tta_section][vc_tta_section title=”How much can I earn as a mystery shopper?” tab_id=”1730809030443-612c15a4-849e”][vc_column_text css=”.vc_custom_1730809054397{margin-bottom: 0px !important;}”]The remuneration for mystery shopping assignments varies depending on the effort involved, the complexity and the duration of the assignment. In addition to a fixed additional allowance, expenses such as travel costs may be reimbursed. We would be happy to discuss the specific earning potential with you in a face-to-face meeting.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”How do I register with you as a mystery shopper?” tab_id=”1730809056081-5e9815da-3a2a”][vc_column_text css=”.vc_custom_1730809099948{margin-bottom: 0px !important;}”]Signing up as a mystery shopper with Foerster & Thelen is very simple. You can apply directly via our website www.werde-feldmeister.de or send us an email.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”How often can I work as a mystery shopper?” tab_id=”1730809104024-6f71c10a-a3e4″][vc_column_text css=”.vc_custom_1730809128709{margin-bottom: 0px !important;}”]The frequency of your assignments as a mystery shopper depends on the time you are able to commit and the projects available. We offer a flexible working arrangement that fits in well with your everyday life.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”What sort of tasks do I have to carry out as a mystery shopper?” tab_id=”1730809130313-3eb2f42f-0134″][vc_column_text css=”.vc_custom_1730809165318{margin-bottom: 0px !important;}”]As a mystery shopper at Foerster & Thelen, you can take on a wide range of tasks, such as:[\/vc_column_text][mk_custom_list style=”mk-moon-circle-small”]\n
                \n
              • Mystery shopping:<\/strong> You visit shops to buy a product and assess the advice provided.<\/li>\n
              • Mystery visits:<\/strong> You visit restaurants, hotels or other establishments to assess the quality of service.<\/li>\n
              • Mystery calls:<\/strong> You make telephone calls to companies to assess their availability over the phone and the competence of their customer service staff.<\/li>\n
              • Online surveys:<\/strong> You complete online questionnaires to give your opinion on specific products or services.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_tta_section][vc_tta_section title=”How long does a typical mystery shopping assignment take?” tab_id=”1730809203121-0621584a-85ce”][vc_column_text css=”.vc_custom_1730809235044{margin-bottom: 0px !important;}”]The duration of a mystery shopping assignment varies depending on the brief.
                Depending on the scenario and the tasks involved, it can take anywhere from 15 minutes to several hours.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”What are the benefits of working as a mystery shopper?” tab_id=”1730809236913-2385cac5-12b4″][vc_column_text css=”.vc_custom_1730809264693{margin-bottom: 0px !important;}”]As a mystery shopper at Foerster & Thelen, you\u2019ll enjoy the following benefits:[\/vc_column_text][mk_custom_list style=”mk-moon-circle-small”]\n
                  \n
                • Flexible working hours:<\/strong> You can fit your assignments flexibly into your daily routine.<\/li>\n
                • Varied tasks:<\/strong> You\u2019ll gain an insight into different sectors and companies.<\/li>\n
                • Attractive pay:<\/strong> You\u2019ll be fairly remunerated for your work.
                  \nPersonal development: You\u2019ll improve your powers of observation and communication skills.<\/li>\n
                • Contributing to quality assurance:<\/strong> You\u2019ll help to improve the quality of companies\u2019 services.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

                  [vc_row fullwidth=”true” el_class=”home-cover cover-landing” css=”.vc_custom_1732184551451{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 90px !important;padding-right: 0px !important;padding-bottom: 90px !important;padding-left: 0px !important;background-image: url(https:\/\/www.ftmafo.de\/wp-content\/uploads\/2024\/11\/01.mystery_shopping_leistung_beauftragen_foerster_thelen.webp?id=6084) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column el_class=”pos-relative”][vc_row_inner el_class=”cover-landing–adjust”][vc_column_inner css=”.vc_custom_1730809632716{margin-bottom: 50px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][ttlab_button ttlab_button_align=”ttlab-text-align–right” ttlab_button_url=”url:https%3A%2F%2Fftmafo.de%2Fkontakt%2F|title:ANGEBOT%20EINHOLEN” ttlab_button_classes=”btn-cover-green more-padding btn-center-in-mobile”][\/vc_column_inner][vc_column_inner width=”1\/2″][ttlab_button ttlab_button_url=”url:https%3A%2F%2Fwww.werde-feldmeister.de%2F|title:ALS%20MYSTERY%20SHOPPER%20BEWERBEN|target:_blank” ttlab_button_classes=”btn-cover-green btn-center-in-mobile”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1650398649235{margin-top: 45px !important;}”][vc_column][vc_empty_space][vc_empty_space height=”20px”][vc_column_text css=”.vc_custom_1730811973123{margin-top: 20px !important;margin-bottom: 0px !important;}”]As a mystery […]<\/p>\n","protected":false},"author":3,"featured_media":6650,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7421","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.ftmafo.de\/en\/wp-json\/wp\/v2\/pages\/7421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ftmafo.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ftmafo.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ftmafo.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ftmafo.de\/en\/wp-json\/wp\/v2\/comments?post=7421"}],"version-history":[{"count":0,"href":"https:\/\/www.ftmafo.de\/en\/wp-json\/wp\/v2\/pages\/7421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ftmafo.de\/en\/wp-json\/wp\/v2\/media\/6650"}],"wp:attachment":[{"href":"https:\/\/www.ftmafo.de\/en\/wp-json\/wp\/v2\/media?parent=7421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}