PRODUCT TEST/ QUOTA
- 18.000 Interviews per year
- Covert pre-recruitment
- Online and offline CAPI Interviews
- High performance LOGISTICS able to handle large amounts of goods
The department PRODUCT TEST/ QUOTA can make use of the entire face-to-face interviewer field (about 2000 freelancers). The target population is determined in the form of upstream covert pre-recruitment, which is configured regionally or nationwide according to the requirements. We reach a large part of the population across the country and have access to a huge range of people, education and income levels, regions (nationwide/Nielsen areas) as well as urban and rural populations.
The target persons are generally recruited from the environment of the interviewers. All common collection media are available. Our clients decide whether to work with laptop, classic paper & pencil questionnaire, smartphone or tablet PC. Over the course of a year, we send out about 10,000 packages of test products to our interviewers or the subjects involved, supported by our high-performance product recording. Your target group is not a needle in the haystack – we will find them!
In the case of quota projects, the target persons are also generally recruited from the environment of the interviewers. We focus on many nationalities, different individual tendencies or fields of activity from potential target groups, as well as on a range of professional groups. For each project, an individually recruited pool of potential survey participants is created, from which the suitable target persons are then selected according to the quota specifications of the clients. Depending on the preference, the projects can be carried out using laptops, paper & pencil questionnaires, smartphones or tablet PCs. Typical quotas are, for example, characteristics such as gender, age, household size, state and size. Sometimes personal interests or specific consumption behaviour are important.
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Head of PRODUCT TEST/ QUOTA