MYSTERY SHOPPING ANBIETER
FELDDIENSTLEISTUNG MYSTERY SHOPPING
As a mystery shopping provider, we supply you with tailored data collection and practical customer feedback through targeted mystery shopping visits. Drawing on our expertise, we support agencies, market researchers and research organisations in increasing customer satisfaction and optimising sales potential.
Foerster & Thelen - Deutschlands Nr.1 für Feldforschung
- Deutschlands größter Felddienstleister
- Feldforschung seit 1977
- 500.000+ Interaktionen pro Jahr
- über 1.500 aktive Interviewer und Mystery Shopper bundesweit
ZERTIFIZIERUNGEN UND MITGLIEDSCHAFTEN:
UNSER LEISTUNGSPORTFOLIO ALS MARKTFÜHRENDER MYSTERY SHOPPING DATENERHEBER:
Professionelle Umsetzung Ihrer Mystery Shopping Projekte
Für Agenturen, Marktforscher und Institute
In today’s highly competitive business world, it is important to continuously improve customer service. Foerster & Thelen Marktforschung Feldservice GmbH supports you in reliably conducting mystery shopping studies and efficiently putting the findings into practice. As an experienced partner to agencies and market research organisations, we undertake the professional execution of these studies. In doing so, we place great emphasis on data quality and verify the validity of the results provided by our mystery shoppers.
Mit Foerster & Thelen als Mystery Shopping Dienstleister erreichen Sie:
- Präzise Daten: Profitieren Sie von einer genauen Erfassung der Kundenerlebnisse.
- Schnelle Umsetzung: Erhalten Sie zeitnahe Ergebnisse für eine schnelle Reaktion
- Flexible Lösungen: Passen Sie unsere Dienstleistungen Ihren individuellen Anforderungen an.
So unterstützt Foerster & Thelen bei Mystery Shopping Projekten in der Praxis
- Erstgespräch und Bedarfsanalyse: Gemeinsam mit unseren Auftraggebern klären wir die Ziele und spezifischen Anforderungen der Studie.
- Individuelle Planung: Basierend auf den Vorgaben unserer Kunden entwickeln wir einen maßgeschneiderten Erhebungsplan.
- Rekrutierung und Schulung der Mystery Shopper: Wir rekrutieren und schulen die Testkäufer, die den Anforderungen der jeweiligen Branche entsprechen.
- Durchführung der Mystery Shopping Besuche: Präzise, anonyme Datenerhebungen zur Servicequalität, Verfügbarkeit, Präsentation, Freundlichkeit etc. durch unsere erfahrenen Mystery Shopper nach individueller, projektbezogener Schulung.
- Detaillierte Berichterstattung: Wir liefern tagesaktuelle Berichte, die wir den Auftraggebern als Reporting zur Verfügung stellen.
Warum ist Mystery Shopping mit Foerster & Thelen so effektiv?
Foerster & Thelen brings decades of experience in market research to the table, resulting in accurate, high-quality mystery shopping findings.
The company offers comprehensive mystery shopping services throughout Germany and worldwide, thereby ensuring consistent quality in data collection.
The Mystery Shopping Project is specifically tailored to the client’s needs and objectives in order to deliver bespoke and relevant results.
Qualität der Mystery Shopping Datenerhebung
- Erfahrene Mystery Shopper: Mit über 1.500 geschulten Interviewern und Mystery Shoppern stellt Foerster & Thelen sicher, dass die Testkäufe authentisch und professionell durchgeführt werden.
- Detailliertes Reporting: Die gewonnenen Daten ermöglichen tiefe Einblicke, aus denen sich konkrete Verbesserungsvorschläge entwickeln lassen, um Dinge wie Servicequalität, Präsentation etc., gezielt für ihr Unternehmen zu optimieren.
- Kontinuierliche Qualitätskontrolle: Standardisiertes und kontinuierliches Monitoring / Kontrolle während der Feldphase, ggf. Anpassung des Erfassungsbogens
- Zertifizierte Qualität: Foerster & Thelen arbeitet nach strengen Qualitätsnormen der DSGVO und ist nach den Vorgaben der ISO 20252 zertifiziert.
Branchenvielfalt:Unsere Mystery Shopping Projekte haben sich bisher in folgenden Branchen bewährt
- Marktforschung
- Öffentliche Einrichtungen
- Banken und Versicherungen
- Touristik
- Agenturen
- Einzelhandel
- Hotels, Gastronomie und Gastgewerbe
- Telekommunikation
Über Foerster & Thelen Marktforschung GmbH - Dienstleister für Mystery Shopping in Deutschland und international
Foerster & Thelen Marktforschung GmbH is a leading organisation in the field of market and opinion research in Germany. Since its foundation in 1977, the Foerster + Thelen Group has developed into one of the largest independent providers of data collection services and offers comprehensive field services at both national and international levels.
With a dedicated team, the company coordinates around 1.5 million interviews annually. These interviews cover a broad spectrum of methods, including CATI, CAWI, CLT, POS and social science surveys, as well as mystery shopping and home-use tests. A pool of over 1,500 interviewers and mystery shoppers operating nationwide makes it possible to recruit and survey even difficult target groups with low incidence rates.
Foerster & Thelen Marktforschung GmbH is characterised by its extensive capacity and flexibility, making it a preferred partner for large-scale research projects. Its expertise encompasses the implementation of complex research designs with the highest standards of data quality, in both the B2B and B2C sectors.
Its services include, amongst other things, conducting face-to-face interviews, mystery shopping, mobile data collection in the retail sector, online surveys and mixed-mode projects, in which various data collection methods are combined. The Foerster & Thelen Group’s modern infrastructure comprises 265 web-enabled CATI stations and centrally located test studios, which offer optimal conditions for qualitative market research.
The high quality of its work and its flexibility in carrying out projects have earned Foerster & Thelen Marktforschung GmbH the trust of numerous prestigious clients. These clients value the reliable and straightforward collaboration, as well as the company’s ability to deliver high-quality results even under difficult conditions.
As a long-standing player in empirical research, Foerster & Thelen Marktforschung GmbH attaches great importance to strict quality standards and the continuous development of its services. This makes it an indispensable partner for companies that rely on reliable data and thorough analyses.
CONTACT US NOW FOR A FREE, NO-OBLIGATION QUOTE!
DETAILLIERTE PROJEKTPLANUNG UND -KOORDINATION:
Detaillierte Projektplanung und -koordination
Foerster & Thelen handles all aspects of coordination, from the recruitment and training of interviewers, through the technical implementation, to quality control. You will be kept informed of the project’s progress through regular updates and will have a dedicated point of contact to assist you throughout the entire process. Please feel free to discuss the feasibility of a more complex study design with us and benefit from our wide range of methodologies.
Ihr Dienstleister für erfolgreiche Mystery Shopping Projekte
As a mystery shopping provider, we support market research organisations, agencies and retail chains across a wide range of sectors in carrying out their mystery shopping projects. Foerster & Thelen handles professional data collection and ensures that projects are carried out correctly in accordance with your specifications. Working closely with you, we develop bespoke solutions that meet your specific requirements.
KONTAKTIEREN SIE UNS!
Sprechen Sie uns an und nutzen Sie unser Know-how, bei Mystery Shopping Projekte
Marcus Mattern
Leitung POS
FAQ - Häufig gestellte Fragen über Mystery Shopping
Foerster & Thelen specialises in data collection for mystery shopping and carries out mystery shopping studies on behalf of agencies, market researchers and research organisations.
Specifically, this means:
- Professional execution of test purchases: Foerster & Thelen provides trained mystery shoppers who carry out predefined scenarios whilst checking specific criteria.
- Implementation of bespoke study concepts: Whether it involves evaluating sales pitches, checking product availability or analysing customer communication – Foerster & Thelen tailors its approach to your specific requirements.
- Flexibility: Foerster & Thelen is able to carry out both small and large-scale mystery shopping projects and can adapt quickly to changing requirements.
If you are an agency, market researcher or research organisation looking to carry out mystery shopping studies for your clients, Foerster & Thelen can support you as a reliable partner. Foerster & Thelen handles the coordination, implementation and quality assurance of complex studies.
Would you like further information on a specific aspect of mystery shopping or on the services offered by Foerster & Thelen? We would be happy to answer any further questions you may have.
Mystery shopping is a new tool for quality control and is well suited to a new environment. Essentially, any business that has direct contact with customers and is keen to improve its services can benefit from it.
Here are some examples of sectors in which mystery shopping is frequently used:
- Retail: To assess staff advisory skills, product presentation and overall customer satisfaction.
- Catering: To evaluate service quality, food and drink, and the atmosphere in restaurants, cafés or hotels.
- Car dealerships: To assess sales pitches, test drives and the overall customer experience.
- Telecommunications: To evaluate the quality of telephone calls and customer service in call centres.
Why is mystery shopping so effective for these companies?
- Objective perspective: Mystery shoppers provide an unbiased view of services.
- Identifying strengths and weaknesses: Detailed reports enable companies to build on their strengths and address their weaknesses.
Staff motivation: Feedback from mystery shopping can serve as an incentive to improve individual performance. - Customer satisfaction: Improving services can boost customer satisfaction.
In short: any business that prioritises high customer satisfaction and wishes to continuously improve its services can benefit from mystery shopping.
The cost of a mystery shopping provider can vary considerably and depends on a number of factors:
- Scope of the project: How many mystery shopping visits are to be carried out? How many locations should be visited? How detailed should the questionnaire be?
- Complexity of the project: Are any specific skills required of the mystery shoppers (e.g. technical knowledge, language skills)?
- Industry: Costs may vary depending on the industry (e.g. retail, hospitality, financial services).
- Region: Prices may vary depending on the region.
We would be happy to provide you with a personalised quote tailored to your specific needs.
Foerster & Thelen is your experienced partner for mystery shopping across a wide range of sectors. We cover a broad spectrum, including retail, the hospitality industry, the automotive sector and many more. Our expertise lies in developing bespoke solutions tailored to our clients’ individual requirements.
The duration of a mystery shopping project varies depending on its scope and complexity. Simple projects can be completed within a few weeks, whilst more extensive studies may take several months. We will work with you to draw up a detailed project plan setting out the duration and the individual steps.
Our mystery shoppers are carefully selected to ensure they meet the requirements of each project. We place great emphasis on comprehensive training that covers both theoretical knowledge and practical skills. Our shoppers are experienced and motivated to provide you with accurate and meaningful results.
The frequency of mystery shopping depends on various factors, such as the sector, the size of the company and the specific objectives. We generally recommend regular mystery shopping to ensure improvements are made. In the initial phase, it may be worthwhile to carry out numerous assessments in order to achieve initial results quickly.
The anonymity of our mystery shopper is our top priority. We take strict measures to ensure that neither the shopper’s identity nor the names of your staff are mentioned in the reports.
Mystery shopping offers several advantages over other market research methods:
- Authentic customer experiences: Mystery shopping makes it possible to assess service quality and customer experiences from the perspective of a real customer, leading to realistic and practical results.
- Detailed insights: Standardised evaluation forms allow specific aspects of customer service, product presentation and sales processes to be analysed in a targeted manner, providing deeper insights into the company’s strengths and weaknesses.
- Direct competitive analysis: Mystery shoppers can also observe and evaluate competitors, providing companies with valuable information about market standards and competitive strategies.
- Flexibility: The questionnaires and assessment criteria can be easily adapted to the company’s specific needs and objectives, enabling a bespoke analysis.
- Impartial assessment: As mystery shoppers present themselves as ordinary customers, their assessments are objective and unaffected by internal factors or personal biases.
- Rapid feedback: The results of mystery shopping projects are often available quickly, enabling companies to respond promptly to findings and implement improvements.
- Increased staff motivation: Conducting mystery shopping on a regular basis can promote higher service quality, as staff know that their performance is being observed and assessed.
- Long-term customer loyalty: By continuously improving their service quality, companies can increase customer satisfaction and thus foster long-term customer loyalty.
Overall, mystery shopping offers a practical and effective way to gain valuable insights into a company’s customer service and market position.
FAQ - HÄUFIG GESTELLTE FRAGEN ÜBER MYSTERY SHOPPING
To work as a mystery shopper for Foerster & Thelen, the following requirements are not usually necessary:
- Reliability and punctuality: You carry out your tasks conscientiously and on time.
- Discretion: You treat all information as confidential and do not reveal your identity as a mystery shopper.
- Good observational skills: You are able to analyse situations accurately and note down relevant details.
- Excellent written and spoken communication skills: You produce detailed and precise reports.
- Flexibility: You are willing to work at different times and in different locations.
- Technical aptitude: Basic knowledge of how to use smartphones and tablets is an advantage, as many tasks are carried out using digital tools.
The remuneration for mystery shopping assignments varies depending on the effort involved, the complexity and the duration of the assignment. In addition to a fixed additional allowance, expenses such as travel costs may be reimbursed. We would be happy to discuss the specific earning potential with you in a face-to-face meeting.
Signing up as a mystery shopper with Foerster & Thelen is very simple. You can apply directly via our website www.werde-feldmeister.de or send us an email.
The frequency of your assignments as a mystery shopper depends on the time you are able to commit and the projects available. We offer a flexible working arrangement that fits in well with your everyday life.
As a mystery shopper at Foerster & Thelen, you can take on a wide range of tasks, such as:
- Mystery shopping: You visit shops to buy a product and assess the advice provided.
- Mystery visits: You visit restaurants, hotels or other establishments to assess the quality of service.
- Mystery calls: You make telephone calls to companies to assess their availability over the phone and the competence of their customer service staff.
- Online surveys: You complete online questionnaires to give your opinion on specific products or services.
The duration of a mystery shopping assignment varies depending on the brief.
Depending on the scenario and the tasks involved, it can take anywhere from 15 minutes to several hours.
As a mystery shopper at Foerster & Thelen, you’ll enjoy the following benefits:
- Flexible working hours: You can fit your assignments flexibly into your daily routine.
- Varied tasks: You’ll gain an insight into different sectors and companies.
- Attractive pay: You’ll be fairly remunerated for your work.
Personal development: You’ll improve your powers of observation and communication skills. - Contributing to quality assurance: You’ll help to improve the quality of companies’ services.
